Phishing in 2024: What It Is, Trends, & How to Protect Your Business
Phishing Overview: Key Points
- Phishing is an online attack that tries to steal personal or company information.
- Spear phishing is a targeted attack aimed at specific people or companies.
- Hackers use AI to make phishing messages more convincing and harder to detect.
- Look for warning signs like unusual requests, suspicious links, or messages that create urgency or fear.
- Protect yourself with employee training, antivirus software, and multi-factor authentication (MFA).
What Is Phishing?
Phishing is a trick that hackers use online where they send fake emails and create fake websites to steal personal and company information.
These phishing emails and websites usually look very real, so people are fooled into giving away sensitive information like passwords or credit card numbers.
The attackers then use this information to commit fraud or exploit weaknesses in company networks.
Spear Phishing: A Targeted Threat to Companies
Spear phishing is a more advanced type of phishing.
In these attacks, hackers target a specific company or individual within the company.
These attacks are especially dangerous because they are often very convincing and hard to detect.
Hackers use detailed information about their target to create personalized emails or messages that trick people into trusting them and sharing sensitive data.
The consequences of these attacks can be very harmful for companies, leading to major security breaches and data leaks.
Latest Phishing Trends and Statistics for 2024
Phishing continues to be a major threat in the world of cybersecurity.
The latest trends and statistics for 2024 show how phishing has evolved and how it impacts organizations.
Growing Phishing Trends
- Mobile Devices as a Target: As more people use smartphones and tablets for various activities, the number of phishing attacks targeting mobile devices is increasing. These attacks have expanded from SMS-based schemes to those that exploit messaging apps, social media, and fake mobile apps (Hacktoria).
- Spear Phishing: Spear phishing is when attackers target specific companies or individuals. Even though spear phishing makes up only 0.1% of all email-based phishing attacks, it is responsible for 66% of all data breaches (Station X).
- Using AI: Cybercriminals are using AI tools, such as language models, to create more convincing phishing messages. This has made phishing attacks more sophisticated and harder to detect (Egress).
Statistics and Impact on Organizations
- Financial Loss: In 2024, 94% of organizations were victims of phishing attacks, and 96% of them experienced negative effects. These attacks resulted in significant financial losses for companies (Hacktoria).
- Account Takeovers: 58% of organizations experienced account takeover attacks, which compromised sensitive information (Egress).
- Phishing as a Method for Ransomware: Phishing is the most common way to deliver ransomware, responsible for 45% of all ransomware attacks (Station X).
- Expenses: Phishing attacks cost large organizations an average of $15 million per year (Station X).
The Impact of AI on Phishing Strategies
Artificial intelligence (AI) has changed both phishing attacks and the defenses against them.
AI-driven phishing attacks use algorithms to create very realistic messages that are tailored to specific targets, increasing the attackers' chances of success.
On the other hand, AI-based security systems provide new ways to detect and defend against these attacks.
These systems can identify unusual patterns in email traffic and analyze suspicious activity to detect phishing attempts early.
This makes AI a double-edged sword in the fight against phishing — both a tool used by attackers and a defense mechanism for companies.
8 Tips for Spotting Phishing Attempts
By recognizing these signs and taking steps to protect yourself, both individuals and companies can stay safer from phishing attacks.
1. Unusual Requests
Look out for emails, texts, and WhatsApp messages that ask for unusual things, like sharing personal or financial information.
Be especially careful if the message seems urgent or tries to make you feel emotional.
2. Signs in Emails
Check the sender's email address for anything that looks suspicious.
Phishing emails often contain suspicious links, poor grammar, or spelling mistakes.
They may also use generic greetings like "Dear Customer."
3. Creating Urgency or Fear
Be cautious with messages that try to make you feel anxious or create urgency, like warnings about account suspensions if you don't act quickly.
4. Suspicious Attachments and Links
Don't open attachments or click on links in emails that seem suspicious.
Hover over links to see the actual web address before clicking.
5. Phishing on Different Platforms
Phishing isn't just done through emails.
It can also happen through text messages, social media, or even phone calls.
6. Use Protective Tools
Use antivirus and anti-malware software on your devices, and keep them updated.
Multifactor authentication (MFA) can also add extra security.
7. Staff Training
Companies should regularly train their employees to teach them about new phishing tactics and how to recognize phishing attempts.
8. Reporting Phishing
Make it easy for employees to report phishing emails.
This can help reduce the risk of a successful phishing attack.
What to Do After a Phishing Attack
If you become a victim of a phishing attack, it's important to act fast to reduce the damage and protect your information.
Here are some steps you should take:
- Change Your Passwords: Change the passwords of all affected accounts right away. Use strong, unique passwords, and update passwords for other accounts if you've reused them.
- Enable Two-Factor Authentication (2FA): Set up 2FA on all your accounts to add extra security. This makes it harder for attackers to access your accounts, even if they have your password.
- Contact Affected Companies: Let companies or institutions know if your accounts with them have been affected. They can help secure your accounts and stop further unauthorized activity.
- Monitor Your Accounts: Watch all your accounts for unusual activity. Look for any unexplained transactions or changes in account settings.
- Back Up Your Data: Back up important data, and consider whether you need to reset your devices to remove possible malware.
- Report the Incident: Report the phishing attempt to the proper authorities, like the police or the Federal Trade Commission (FTC). Gather all information about the attack, such as emails, text messages, and the time of the attack.
- Scan Your Devices for Malware: Run a full scan of your devices using reliable security software to ensure no malware is left.
- Be Careful with Future Messages: Be extra cautious about future emails or messages. Avoid clicking on suspicious links or attachments.
- Contact Your Bank: If you shared financial information, contact your bank immediately to protect your accounts and report any possible fraud.
- Make Regular Backups: Regularly back up your important data to help recover it if you lose anything due to a phishing attack.
By taking these steps, you can reduce the damage from a phishing attack and better protect yourself in the future.
Effective Strategies to Prevent Phishing Attacks for Companies
It is crucial for companies to take proactive steps to protect themselves from phishing attacks.
Phishing can put company data and customer trust at risk.
By using the following strategies, companies can stay safer and be prepared for new threats.
Employee Awareness Training
Train your employees regularly on the latest phishing tactics, such as spear phishing and social engineering.
Conduct phishing simulations to help employees improve their ability to recognize phishing attempts and assess their responses.
Advanced Email Filtering
Use advanced email filters that can detect both known phishing attempts and new, sophisticated attacks.
Machine learning and AI can help identify evolving threats.
Multi-Factor Authentication (MFA)
Use MFA at all levels — from employee logins to accessing sensitive data.
This adds an extra layer of security, even if a password is compromised.
Security Audits and Penetration Testing
Conduct regular internal and external security audits to identify weaknesses in your IT system.
Penetration testing helps evaluate how effective your security measures are.
Incident Response Plan
Develop a detailed plan for handling security incidents.
This plan should include clear steps on how to respond if a phishing attack occurs, including communication strategies and recovery processes.
Working with Cybersecurity Experts
Partner with external cybersecurity experts to continually improve your security strategies and prepare for the latest phishing methods.
Creating a Safety Culture
Foster a company culture where security is everyone's responsibility.
Encourage employees to report anything suspicious and follow cybersecurity best practices.
Monitoring Security Events
Use advanced monitoring tools to detect unusual activity in network traffic and respond quickly to any anomalies.
Data Protection and Compliance
Ensure your phishing defenses comply with data protection regulations and compliance requirements, such as GDPR.
Case Studies: Successfully Stopping Phishing Attacks
Stopping phishing attacks effectively means using both prevention and quick responses when an attack happens.
The following examples show that even if phishing attacks succeed, a fast and effective response can reduce the damage and help prevent future risks.
Facebook and Google - Preventing a Fraud Scheme
Between 2013 and 2015, Facebook and Google were tricked out of more than $100 million in a complex fraud scheme.
Both companies responded by improving their security systems and providing extra training for employees to prevent similar incidents in the future.
Colonial Pipeline - Response to Ransomware Attack
The Colonial Pipeline attack in 2021 spread ransomware through phishing and caused the pipeline to temporarily shut down.
The company acted quickly by paying the ransom and securing its systems to resume operations and prevent further damage.
Crelan Bank - Dealing with CEO Fraud
Crelan Bank in Belgium lost around $75.8 million due to a CEO fraud scheme.
The bank responded by strengthening its internal controls and implementing new security measures to prevent similar attacks in the future.
ByteSnipers: Your Partner for Phishing Protection
With our expertise in IT security, we offer customized training designed to help your company identify and stop phishing attacks.
Our training is more than just prevention; it is an investment in the safety and future of your company.
Through hands-on examples, the latest information on phishing tactics, and interactive learning, we equip your employees with the knowledge and skills they need to protect your company from these attacks.
Secure your spot for our awareness training.